ASUS/ROG Ranks No. 1 in Gaming Laptops with 40% Global Market Share

ROG and ASUS laptops are by far the most popular laptops globally with 40% market share, making up more than the next top three competitors combined (36%).

For the first half of this year, an independent market research firm GfK reveals that ASUS and ROG gaming laptops are simply dominating in the NVIDIA GTX Series segment for the second consecutive year. There was considerable growth in the Middle East, Turkey and Africa (META) and Asia-Pacific (APAC) markets when compared to the same period last year.

“These impressive results reflect the ASUS commitment to providing the most innovative hardcore gaming hardware and solutions possible,” said Rex Lee, ASUS Chief Marketing Officer (Systems), “We aim to provide gamers and gaming enthusiasts worldwide with the ultimate gaming and computing experience.”

“Our goal is to capture over 50% market share for gaming laptops in the second half of 2016, and continue to be a leader in the gaming laptop market,” said Lee.

While another research held by Newzoo indicates that ASUS and ROG are the most popular brand amongst American PC gamers, the findings are based on the use of Overwolf — a platform for competitive gamers that has a user base of 12 million PC gamers — as part of its new PC Gaming Hardware Tracker, which includes more than 40 countries.

ROG GX800

ROG is dedicated to bringing gamers the best experience and have gamers perform at their best, ROG GX800 and G31 will be some of the products to look forward to later this year! See everything on show at COMPUTEX 2016 here!

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