Just got a brand new ROG Maximus VIII Hero Alpha or Formula? Here are a couple of video guides to help you install Aura RGB lighting effects inside or even outside of your case!
LinusTech gives you an RGB lighting guide.
OC3D takes a look a CableMod's RGB kits.
CableMod has a variety of options to get you started if you're looking for compatible Aura RGB lighting kits.