ASUS Announces New Strix Brand

Strix is a new gaming brand from ASUS that targets performance-to-premium segment. At first it encompasses graphics and headsets, with other product lines launching later this year.

For graphics cards it will both replace some standard DirectCU II models with additional features, as well as offer an alternative in both style and features to ROG's pre-overclocked, or hybrid cooled graphics hardware. At the very high-end, as the premium brand ROG will remain king - with its Matrix, MARS and ARES graphics cards leading the performance crown.

For headsets it provides and alternative to Orion and Cerberus in both style and features.

What is Strix? Unleash your gaming instincts

Taken from the ancient Roman and Greek word for owl, Strix means the keenest hearing and sharpest eyesight. Strix means feeling your environment so that you detect and react to the slightest movement. Strix means survival on the very edge of instinct. Strix is in your blood, as it is in ours.