There actually was quite a bit of discussion a few years ago about underside cooling for components. And if I recall correctly a couple of benching stations were made that had a space for two 120mm fans under the tray and stand-offs. But the whole thing died out because of the shift to LN2 by most benchers and when you are cooling sub-zero the VRM area over heating becomes less of a concern.
Personally I think it is quite a good idea especially for those who are water cooling. At least with a air cooler you are getting some air flow over the components.
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