Pros:27", 4K (3840x2160), HDR, G-Sync, 144Hz, <4ms IPS, 10-bit color (awesome panel!)
DP 1.4 and HDMI 2.0 inputs (HDMI always handy for old gaming consoles, DVD/BRD players, etc)
Awesome sturdy swiveling base mount, standard VESA mounts (this ain't some cheap flimsy wobbly junk)
Cons:USD$2000+ is much too much, especially since two competitors offer the same panel for ~$1300
"97% DCI-P3, 99% Adobe RGB" is not "% sRGB" (the only color space standard that really matters), and "10-bit dithering" is not "true 10-bit color"
Ambient light brightness/sensor stuff (can sometimes be annoying if unable to manually configure/disable)
Embedded HDCP 2.2 (yuck)
Meh:"Plasma copper & Armor titanium" scheme and aggressive ROG Swift styling (looks fierce but would prefer less obtrusive and simple black)
180W peak power consumption (not too shabby but I think could and should be better, this thing will get hot!)
USB 3.0 ports (cool to have, but for what?)
Seems to lean heavily on clever firmware/software processing tricks and factory-overclocked components (instead of just using better hardware)
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[/Korth]