Agreed, it's been terrible and they lost my potential purchase as a result. There are a scattering of reviews up on Youtube, all from overseas. No idea why they seem to have launched this there first, but in any case as you said they've been completely silent on availability and pricing.
I'm sure the guts of the cooler are fine since it's Asetek gen6 just like the newest Corsair or NZXT AIO's, but the integration, software, OLED, and other features need to be reviewed. I did see a clip on youtube showing that the small fan on top of the pump is EXTREMELY loud. I'm guessing the profile can probably be adjusted, but that may defeat the purpose.