This laptop has done this every time there is a BIOS update - Windows 10 will fetch it and run it automagically.
I find out it happens as I'll wake up in the middle of the night and the laptop is sitting at the ROG logo, not doing anything.
Each time, I have to push and hold the power button for 20 seconds (to reset BIOS to Default Settings), then boot into windows.
Then I can use the MyAsus app to download the EZ Flash version, then use the advanced restart settings from the settings menu to get into UEFI settings, then use the Asus EZ Flash 3 in the settings to update the BIOS firmware. (If I don't do the firmware update manually, windows update will attempt to again install it at some indeterminate time, and the issue of it sitting at the ROG logo will happen again.)
Is there any way to resolve this problem so it does the BIOS update from windows without hanging at the ROG Logo?