The F9 ASUS Factory Recovery takes about an hour and reboots the system several times. If interrupted before completing, it will fail. Try the recovery again, but make sure the Windows Setup Wizard is displayed for at least 10 minutes before you touch anything.
If that fails, contact your retailer to see if you can exchange your defective laptop for a new one or get a complete refund. Do not let anyone talk you into an RMA to ASUS for Warranty repair.
G74SX-A1 - stock hardware - BIOS 202 - 2nd Monitor VISIO VF551XVT