I would have too mate, I don't understand why they'd do it. The MARS/Matrix/ARES are supposed to be the top of the line cards, not the low end....unless maybe ASUS is going to do a couple editions for low and high end users?
If its more affordable its got my vote. If im right the 760 has the same gpu as the 670? Im also led to believe 670 in sli rivals the performance of a titan? Hardly low end now is it
If anything they are properly Rogifying a card as its the first of its kind, original and not just been overclocked with a fancy cooler.