Uninstalled and deleted driver, restarted and Windows and it loaded a generic driver. Problem continues but less often. Then installed the 1003 driver from Asus site and problem continues.
FYI, for those not being able to load the driver and complaining about Asus, the proper way is to download the driver file, extract it, go to the keyboard item in device manager and right click, update driver and point to the extracted file. Installation is very smooth.