Hello there.
Could you confirm that you have the correct EPS 12v connectors fitted.
The plastic connectors will have some writing on that should indicate what they are. I once saw this when a PCIe connector was used in error. Both were 8 pins.
Failing that I wonder if the PSU is defective or if the board is defective.
Here is how to isolate. See if you can borrow a PSU from a friend and test if your board powers on.
Please list the rest of your hardware that you have fitted to the motherboard.
To help us help you - please provide as much information about your system and the problem as possible.