It seems to me it is only bloatware if it comes pre-installed. You have a choice to install the software or not., so don't install it.
I use the Ai suite 3 to control my fans. I like that software. It is only using 9 Megabytes of RAM. I also like and use Asus Boot Setting to boot directly to BIOS. That takes no ram.
I occasionally use AI suite itself if I want to try a BIOS tweak, but I don't start it up with windows. I would occasionally use Memtweakit if it worked with Haswell, but Intel doesn't allow that.
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