You dont need ASUS. Use the LAW.
Fraudulent misrepresentation
A fraudulent misrepresentation occurs when someone makes a statement that -
they know is untrue, or,
they make without believing it is true, or,
they make recklessly
If you enter into a contract as a result of a fraudulent misrepresentation, then you can cancel the contract, claim damages, or both.
The Misrepresentation Act 1967 allows you to base your claim on negligence or on the fraud.
In addition,
when a misrepresentation claim is based on negligence, the law states that the person who made the misrepresentation has to disprove the negligence. In other words, they must prove that they had reasonable grounds to believe the statement, and that they believed the facts represented were true.
Negligent misrepresentation
This is a misrepresentation under the Misrepresentation Act 1967 where a statement is made carelessly or without reasonable grounds for believing its truth.
A negligent misrepresentation may fall under common law or under the Misrepresentation Act 1967. Financial loss may be recovered in some circumstances.
Go and read the Misrepresentation Act 1967, then relay that information to the retailer, they will bow down to your requests.
http://www.legislation.gov.uk/ukpga/1967/7nVidia have admitted the engineering team knew of the specifications, yet the PR team published incorrect specifications (and continue to do so..), so this is not covered by the Innocent Misrepresentation, but instead of the 2 types of misrepresentation i listed above. This is atleast true for the UK, there is probably one for your country and one for the EU as well.
EuropeDIRECTIVE 2006/114/EC OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 12 December 2006 concerning misleading and comparative advertising
http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2006:376:0021:0027:EN:PDFNVIDIA is in breach of Article 3
Article 3
In determining whether advertising is misleading, account shall
be taken of all its features, and in particular of any information
it contains concerning:
(a) the characteristics of goods or services, such as their availability,
nature, execution, composition, method and date of
manufacture or provision, fitness for purpose, uses, quantity,
specification, geographical or commercial origin or the
results to be expected from their use, or the results and material
features of tests or checks carried out on the goods or
services;
(b) the price or the manner in which the price is calculated, and
the conditions on which the goods are supplied or the services
provided;
(c) the nature, attributes and rights of the advertiser, such as his
identity and assets, his qualifications and ownership of industrial,
commercial or intellectual property rights or his awards
and distinctions.
You can quote that to the retailer, see them shake in their boots.
