Nothing helped but to set the overall gamma to 1.20 and the blue value to 55% in nvidia control panel and make sure those settings are used for the desktop as well. I think I'll do a hardware calibration at some point but it works for now..
Thanks for your help but this appears to be a hardware "problem". I mean it looks nice having everything warmed up a bit but when you have to edit pictures, your effed. Maybe the HW calibration will help manage that later.
ASUS G751JY | i7-4720HQ | GTX 980M | 16GB RAM | M.2 SSD + HDD | WIN 10