Well...
Since Asus was of no use AGAIN...
(g51vx, P7P55D MB, Crosshair III Formula all had issues and all were solved by the user because of lack of an Asus Tech Support dept)
Anyways, enough bickering about Asus's lack of customer service because i've found that it goes absolutely NOWHERE...
For the LONGEST time I was experiencing HORRIBLE performance issues with my G53JW-XR1. Very laggy performance in both startup, gaming and everyday tasks. I initially thought that it might be a corruption of some file in the initial version of windows that was provided to me by Asus so I tried a fresh install from a Windows 7 64 CD that I had lying around. That didn't work... I then tried updating NVidia drivers, tried altering drivers and so on...
When I couldn't figure it out on my own, I contacted the Asus tech department and inquired as to what I good way to resolve this issue would be. I was told such things as (Restart the computer, hold down the power button for 30 seconds and then when that didn't work, they gave me the tried and true "We'll i'll give you an RMA number". I told them to forget it because it was still working and the fact of the matter was that I would most likely receive the laptop back in the same working condition as I have with my other Asus components in the past.
The way I finally fixed everything was to re-flash the bios from the Asus website. Upon reflashing the bios, I was then able to install IST and is essentially became like a new computer, night and day.
Anyways, if anybody is experiencing these issues, I hope this helps you somehow. I don't know if there was a bad flash when the laptop was being constructed or what, but i'm glad that it's fixed. It really is amazing the difference between before and after.
Thanks