Yes Chino is correct, all countries not in APAC region has to redeem through GeForce Experience. If you didn't get a promo code with you product, please contact your retailer and check to see if they're a participating retailer. You most likely have old stock which means the retailer did not complete normal stock rotation before this promotion campaign and retailers are provided buffer codes to provide to users that purchased old stock. Retailers should be the one to provide you with the promo code if you didn't get one with the purchase, that's if they're indeed a participating retailer.