M.2 Heatsink
Keeps a mounted M.2 SSD at the optimum operating temperature for consistent performance and reliability.
The lowest price from 30 days before the promotion:
ROG STRIX B660-A GAMING WIFI
Intel® B660 LGA 1700 ATX motherboard with PCIe® 5.0, 12+1 power stages, DDR5 memory support, ASUS Enhanced Memory Profile, Two-Way AI Noise Cancelation, AI Cooling, AI Networking, WiFi 6 (802.11ax), Intel 2.5 Gb Ethernet, three PCIe 4.0 M.2 slots with heatsinks, USB 3.2 Gen 2x2 Type-C®, SATA and Aura Sync RGB lighting
PC 57 million full white is very strong and beautiful with i7 13700k - 64GB DDR5 - RTX 3080
PC brand 69 million full white with i7 13700k - 64GB DDR5 - RTX 3090 ROG Strix White
ROG Strix B660-A Gaming WiFi offers robust power delivery and optimized cooling to unleash the performance of the latest 14th or 13th or 12th Gen Intel® CPUs. Meanwhile, onboard PCIe® 5.0 and three PCIe 4.0 M.2 slots provide lightning-fast data transfers for an endless variety of scenarios. Exclusive ASUS Enhanced Memory Profile tuning also propels PMIC-locked DDR5 modules to new heights. Finally, DIY-friendly innovations streamline the building process, and a striking silver-white aesthetic delivers an appropriately premium feel.
Robust power delivery and comprehensive cooling features ensure exceptional performance, while AI-powered enhancements optimize network settings and improve in-game communication — all to help users maximize the full potential of their rigs.
12+1 power stages combine high-side and low-side MOSFETS and drivers into a single package, delivering the power and efficiency that the latest Intel processors can take full advantage of.
High-end chokes and durable capacitors are engineered to resist extreme temperatures, enabling performance that exceeds industry standards.
The ASUS ProCool socket is built to exacting specifications to ensure flush contact with the PSU power lines, enabling lower impedance and better heat dissipation.
The Digi+ voltage regulator module (VRM) is one of the finest in the industry, ensuring ultra-smooth and clean power delivery to the CPU.
A multi-layered printed circuit board design quickly dissipates heat around the voltage regulators to improve overall system stability and provide the CPU with more overclocking headroom.
ROG Strix B660 motherboards feature comprehensive cooling options that configurable via the Fan Xpert 4 tool in Armoury Crate or within the UEFI BIOS.
A dedicated pair of PWM/DC fan headers for CPU coolers.
A dedicated PWM/DC header for self-contained water-cooling setups.
Keeps a mounted M.2 SSD at the optimum operating temperature for consistent performance and reliability.
Each header supports auto-detection of PWM or DC fans.
This powerful ASUS-exclusive utility leverages a massive deep-learning database to reduce background noise from the microphone* and incoming audio while preserving voices. Distracting keyboard clatter, mouse clicks and other ambient noises are removed so you can hear and be heard with perfect clarity while gaming or during calls.
*A splitter cable is necessary when using a 3.5 mm headset.
Deep-learning Database
Input/output
Fidelity
Performance Impact
ASUS AI Cooling technology automatically manages and controls motherboard-connected fans to ensure optimal settings based on current system load and temperature.
AI Cooling detects CPU temperatures and uses a proprietary algorithm to calculate the lowest fan speed required to effectively cool the system and keep fan noise down.
Under stable system loads, the software then automatically lowers fan* speed to the optimal setting, decreasing fan noise without compromising performance.
AI Cooling continues to monitor the system and adjust fan speed based on current load.
AI Cooling can easily be activated via the Fan Xpert 4 dashboard in ASUS AI Suite 3. Once activated, it will override all manual controls.
For those who prefer manual control, AI Cooling provides reference points on a graph that details fan speed in relation to temperature, providing a guide for fan settings.
The proprietary ROG GameFirst VI utility is designed to help all users — beginners, experts, and everyone in between — optimize network settings to ensure smooth online gameplay. New to this generation, GameFirst VI features AI-enhanced identification and boost technologies to ensure faster and smarter network optimization.
GameFirst VI analyzes usage patterns and the digital signatures of your applications and compares them to a database of over 200,000 apps.
GameFirst VI intelligently switches application priority and adjusts bandwidth, depending on the situation. When gaming, it accelerates and prioritizes game packets to give you supersmooth online gameplay ― even when you're streaming high-quality video or transferring large files.
An intuitive graph provides an overview of real-time network status. Simply click on the tab to view the current bandwidth usage of each application, geolocation status of each network connection, or an analysis of the WiFi channels.
GameFirst VI notes what you're currently doing and adjusts bandwidth accordingly to ensure smooth online experiences, even when multitasking.
Gaming First mode leverages a massive application database and an analysis of your frequently used apps to prioritize gaming network traffic. This reduces jitter and decreases ping to give you lag-free online gaming.
WIFI Quick Assist analyzes network information and generates a graph to give you a clear picture of current network status. In addition, when paired with an ROG router, you can scan your WiFi network to find the best channel and use Game Boost to prioritize gaming devices and packets.
ROG Strix B660-A Gaming WiFi delivers wickedly fast connectivity for supersmooth online experiences and ultrafast data transfers. Add alongside those perks, we’ve managed to cram in an advanced audio solution that allows you to pick out the smallest cues and home in on your opponents.
Comprehensive memory tuning options are the cornerstone of ROG motherboards. For DDR5, ROG Strix B660-A Gaming WiFi breaks performance limits by providing a stacked suite of overclocking parameters for not only high-speed kits, but even entry-level memory modules that have a locked power management IC (PMIC).
With three strategically placed M.2 slots, ROG Strix B660-A Gaming WiFi takes full advantage of CPU and chipset bandwidth to usher in support for dizzyingly quick PCIe 4.0 SSDs, and high-capacity drives that blaze past traditional SATA-based storage.
Comprehensive memory tuning options are the cornerstone of ROG motherboards. For DDR5, ROG Strix B660-A Gaming WiFi breaks performance limits by providing a stacked suite of overclocking parameters for not only high-speed kits, but even entry-level memory modules that have a locked power management IC (PMIC).
With three strategically placed M.2 slots, ROG Strix B660-A Gaming WiFi takes full advantage of CPU and chipset bandwidth to usher in support for dizzyingly quick PCIe 4.0 SSDs, and high-capacity drives that blaze past traditional SATA-based storage.
ASUS Enhanced Memory Profile (AEMP) is an exclusive firmware feature for PMIC-restricted memory modules. AEMP automatically detects the memory chips on your kit and then presents optimized frequency, timing and voltage profiles that you can effortlessly apply to unleash performance.
A striking silver-white aesthetic with complementary RGB lighting delivers a build that stands out in every way. Users can pair the ROG Strix B660-A Gaming WiFi with other products from the diverse ROG ecosystem to create a fully customized gaming setup that reflects their personal style.
The ROG Strix B660-A Gaming WiFi will turn heads with a striking silver-white finish that contrasts with a bold Aura RGB-illuminated logo. Meanwhile, parallel strakes and angled text on the aluminum I/O, M.2 and PCH heatsinks tie the whole aesthetic together and underline the ROG Strix fundamentals of speed, diversity and attitude.
ROG Strix motherboards deliver sterling performance and superior aesthetics to outshine the competition. They also feature built-in ASUS Aura technology that enables full RGB lighting control, and a variety of presets for both embedded RGB LEDs and third-party lighting strips. In addition, all lighting can be easily synced with other Aura-capable ASUS hardware.
ROG Strix B660-A Gaming WiFi's Addressable Gen 2 RGB headers are now capable of detecting the number of LEDs on second-gen addressable RGB devices, allowing the software to automatically tailor lighting effects to specific devices. The new headers also offer backward-compatibility with existing Aura RGB gear.
The innovative Q-Latch makes it easy to install or remove an M.2 SSD without the need for specific tools. The design employs a simple locking mechanism to secure the drive and neatly eliminate traditional screws.
BIOS FlashBack™ is the simplest and safest way to update BIOS. Simply drop the (UEFI) BIOS file onto a FAT32-formatted USB stick, plug it into the USB BIOS FlashBack port, and press the button. Updates can even be performed without having memory or a CPU installed.
Four onboard LEDs indicate power status, and any problem with the CPU, memory, graphics card or boot device for quick diagnosis.
The patented ROG I/O shield is finished in sleek matte black and comes pre-mounted, which further simplifies the process of installing the motherboard.
ROG Strix motherboards undergo an extensive certification program to ensure compatibility with the widest range of components and devices. Our Qualified Vendor List (QVL) provides a reference for identifying guaranteed-compatible components and memory.
ASUS AIO coolers are also compatible with a wide variety of CPUs, up to and including 12th Gen Intel processors, giving you ultimate flexibility to cool the CPU that fits your needs.
Level up your game with ROG Strix. Enjoy complementary aesthetics, control and compatibility across AIO coolers, cases, peripherals, and much more. ROG offers more choices than any other brand.
ROG-exclusive software utilities deliver intuitive audio tuning and gaming enhancements so you can configure your gaming build the way you want.
The renowned ROG UEFI (BIOS) provides everything you need to configure, tweak, and tune your rig. It offers intelligently simplified options for newcomers to PC DIY and more comprehensive features for seasoned veterans.
When you're ready for a deeper dive into the configuration of your system, delve into the UEFI's advanced mode and take complete control. Each section is intuitively organized, and a built-in search feature makes it easy to find the options you need. Advanced functions are coded with the intelligence to adapt to your settings, and when you're ready to take charge, parameters have the granularity to dial in performance just the way you want.
Learn moreQuickly find tuning options and add preferred tools to the list.
Flash the latest BIOS via the internet from within the BIOS.
Check your storages devices' Self-Monitoring, Analysis, and Reporting Technology logs to gauge reliability and to identify potential failures.
Automatically detect selected ASUS graphics cards to view detailed information.
Restore your SSDs to factory-fresh condition.
Track the latest changes and save preferred profiles onto a USB drive.
Rename SATA ports for easy identification.
Quickly and easily find the option or setting you're looking for.
Port configuration settings between different BIOS versions or share them with friends.
Designed to simplify setup, EZ mode presents vital settings and stats on a single page. With guided wizards, drag-and-drop functionality, and one-click application of important settings, your rig will be up and running in no time.
Learn moreQuickly find tuning options and add preferred tools to the list.
Flash the latest BIOS from within the BIOS.
Check your storage device Self-Monitoring, Analysis, and Reporting Technology logs to gauge reliability and identify potential failures.
Restore your SSDs and NVMe storage to factory settings.
Track the last change and save preferred profiles to a USB drive.
Rename SATA ports for easy identification.
Port configuration settings between different BIOS versions or share them with friends.
Configure the fan's operating speed manually or use pre-configured fan profiles to quickly select Standard, Silent, Turbo or Full Speed modes. By default, system fans will automatically switch to full speed if the temperature reaches 75°C.
The renowned ROG UEFI (BIOS) provides everything you need to configure, tweak, and tune your rig. It offers intelligently simplified options for newcomers to PC DIY, as well as more comprehensive features for seasoned veterans.
The TurboV Processing Unit (TPU) provides AI Suite 3 with the intelligence needed to automatically fine-tune voltages, monitor system stats.
With the Energy Processing Unit (EPU), you’ll enjoy system-wide power savings. The EPU automatically optimizes power consumption and maximizes savings with Away mode.
Fan Expert 4 provides comprehensive control over fans, water pumps and all-in-one (AIO) coolers. Control is also possible via the award-winning ROG UEFI. Whether you're cooling with air or water, Auto-Tuning mode intelligently configures all parameters with a single click. There's also an Extreme Quiet mode, which reduces all fan speeds to below the default minimum to keep your system whisper-quiet when performing light tasks.
The Digi+ voltage-regulator module (VRM) delivers real-time control over voltage droop, allowing you to switch frequency and power-efficiency settings so you can fine-tune CPU voltage regulation for ultimate stability and performance.
Define CPU overclocking, apply fan profiles, prioritize network data, optimize audio settings at app level, and more ― all with this intuitive tool.
ROG Sonic Studio supports HRTF-based (head-related transfer function*) virtual surround for VR headsets, casting an immersive aural landscape that draws you deeper into the action. The intuitive Sonic Studio interface also offers a range of EQ options and one-click presets, allowing you to tailor acoustics to suit personal preferences or the characteristics of your headset.
The new Sonic Studio Link allows you to apply effects on all playback devices. Simply press the Sonic Studio Link button to enjoy the effect on any connected device.
Combine audio output from selected apps with audio from the microphone input and stream the compiled mix.
Apply customized audio settings to various applications, so that each is perfectly tuned to the way you want to listen.
*A head-related transfer function is an audio algorithm derived from sound data recorded through a dummy head. Test tones are played from a spherical grid around the dummy head to obtain subtle changes in sounds that come from different directions. The results are combined into an algorithm that allows Sonic Studio's virtual surround to process audio that's true to life.
ROG Strix B660 motherboards are pre-loaded with the DTS® Sound Unbound™ app that envelops you in audio as never before, conjuring whole new levels of immersion for extraordinary gaming and entertainment experiences. By leveraging Windows Sonic spatial technology, DTS Sound Unbound delivers audio in a virtual 3D space — putting you right in the middle of the soundscape, where you can sense the location and direction of every gunshot, footstep or other sound in your virtual environment.
* DTS Sound Unbound requires in-game support. Check with game developers for supported titles.
Discrete left and right audio channels enable headphone or two-speaker setup.
Audio is split and served over multiple speaker channels – e.g., 5.1 or 7.1 – to create an enveloping experience on a single, logical plane.
A virtual audio ‘sphere’ effect creates astonishing 360° immersion – with you at the center, where sounds seem to travel in all directions.
ROG Strix B660 motherboards include an AIDA64 Extreme 60 days free trial. This industry-leading system information tool provides detailed information about installed hardware and software, and it also provides benchmarks for measuring performance of the entire system or individual components. AIDA64 Extreme includes a monitoring and diagnostics feature to detect and prevent hardware issues. All vital system sensors can be tracked in real time, allowing voltage readings, fan speeds, and temperature information to be displayed on the desktop or sent to dedicated displays or to the OLED panels of ROG AIO liquid coolers*.
Armoury Crate is a software utility designed to give you centralized control of supported gaming products, making it easy to tune the look and feel of your system. From a single intuitive interface, Armoury Crate helps you customize RGB lighting and effects for compatible devices and synchronize them with Aura Sync to create a unified lighting scheme across your system. In addition, Armoury Crate’s Fan Xpert4 tool provides comprehensive control over fans, water pumps and all-in-one (AIO) coolers.
You can also use Armoury Crate to download drivers, software and user manuals, register products, and tap into a special news feed that connects you to the global ASUS gaming community.
Intel® B660 LGA 1700 mATX motherboard with PCIe® 5.0, 12+1 power stages, DDR5 memory support, ASUS Enhanced Memory Profile, Two-Way AI Noise Cancelation, AI Cooling, AI Networking, WiFi 6 (802.11ax), Intel 2.5 Gb Ethernet, two PCIe 4.0 M.2 slots with heatsinks, USB 3.2 Gen 2x2 Type-C®, SATA and Aura Sync RGB lighting
Intel® B660 LGA 1700 ITX motherboard with PCIe® 5.0, 8+1 power stages, DDR5 memory support, ASUS Enhanced Memory Profile, Two-Way AI Noise Cancelation, AI Cooling, AI Networking, WiFi 6 (802.11ax), Intel 2.5 Gb Ethernet, two PCIe 4.0 M.2 slots, USB 3.2 Gen 2x2 Type-C®, SATA and Aura Sync RGB lighting
Intel® B660 LGA 1700 ATX motherboard with PCIe® 5.0, 16+1 power stages, DDR5 memory support, Two-Way AI Noise Cancelation, AI Cooling, AI Networking, WiFi 6 (802.11ax), Intel 2.5 Gb Ethernet, three M.2 slots with heatsinks, PCIe 4.0 NVMe® SSD support, M.2 backplates, USB 3.2 Gen 2x2 Type-C®, SATA and Aura Sync RGB lighting
Intel® B660 LGA 1700 ATX motherboard with PCIe® 5.0, 12+1 power stages, Two-Way AI Noise Cancelation, AI Cooling, AI Networking, WiFi 6 (802.11ax), Intel 2.5 Gb Ethernet, three PCIe 4.0 M.2 slots with heatsinks, USB 3.2 Gen 2x2 Type-C®, SATA and Aura Sync RGB lighting
Intel® Z690 LGA 1700 ATX motherboard with PCIe® 5.0, 16+1 DrMos, DDR5, Two-Way AI Noise Cancelation, AI Overclocking, AI Cooling, AI Networking, WiFi 6E, Intel 2.5 Gb Ethernet, four M.2 slots with heatsinks PCIe 4.0 NVMe® SSD support, M.2 backplate, USB 3.2 Gen 2x2 Type-C®, SATA and AURA Sync RGB lighting
AMD B650E AM5 ATX motherboard with 12 + 2 power stages, Advanced AI PC ready, DDR5, PCIe® 5.0 NVMe® SSD support, one PCIe 5.0 x16 SafeSlot with Q-Release, USB 3.2 Gen 2x2 Type-C® rear I/O port, USB 3.2 Gen 2 Type-C® front-panel connector, WiFi 6E, and Aura Sync RGB lighting
Intel® Z790 LGA 1700 ATX motherboard with 16 + 1 power stages, Advanced AI PC ready, DDR4 memory support, four M.2 slots, PCIe® 5.0 x16 SafeSlot with Q-Release, WiFi 6E, USB 3.2 Gen 2x2 Type-C® rear I/O port and additional front-panel connector with PD 3.0 up to 30W, AI Overclocking, AI Cooling II, and Aura Sync RGB lighting
Intel® Z790 LGA 1700 ATX motherboard with 16 + 1 power stages, Advanced AI PC ready, DDR5 memory support, four M.2 slots, PCIe 5.0 x16 SafeSlot with Q-Release, WiFi 6E, USB 3.2 Gen 2x2 Type-C® rear I/O port and additional front-panel connector with PD 3.0 up to 30W, AI Overclocking, AI Cooling II, and Aura Sync RGB lighting
ROG Strix LC II 360 ARGB all-in-one liquid CPU cooler with Aura Sync and three ROG 120 mm addressable RGB radiator fans
ROG Strix LC II 360 all-in-one liquid CPU cooler with Aura Sync and three ROG 120 mm radiator fans
ROG Strix LC II 240 ARGB all-in-one liquid CPU cooler with Aura Sync and dual ROG 120 mm addressable RGB radiator fans
ROG Strix LC II 240 all-in-one liquid CPU cooler with Aura Sync and dual ROG 120 mm radiator fans
ROG Strix Helios RGB ATX/EATX mid-tower gaming case with tempered glass, aluminum frame, GPU braces, 420mm radiator support and Aura Sync
ROG Strix Arion M.2 NVMe SSD Enclosure—USB3.2 Gen 2x1 Type-C (10 Gbps), Dual USB-C to C and USB-C to A Cables, Screwdriver-Free, Thermal Pads Included, Fits PCIe 2280/2260/2242/2230 M key/B+M Key
ROG Strix Helios EVA Edition RGB ATX/EATX mid-tower gaming case with tempered glass, aluminum frame, GPU braces, 420mm radiator support and Aura Sync
ROG Strix 750W Gold Aura Edition is a cool, quiet and powerful PSU, engineered for efficiency in striking style.
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