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No need to shop for an after-market waterblock for the new ROG Poseidon GTX 980 Ti, you can air-cool it or water-cool it simultaneously while keeping the ROG theme. Beat that! More info here.
(Air-Cooling or Liquid-Cooling) + (Upgrade DIGI+ VRM, CustomPCB and Super Alloy Power hardware) = ROG Poseidon Platinum GTX 980.