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Aug 09, 2025

Where to catch ROG at Gamescom 2025

ROG's 2025 Gamescom banner featuring the text 'Enter the ROG Lab' below a Fearless Eye logo against a silver backdrop.

ROG is doing more than just revealing wild new PC gear at Gamescom 2025 — it’s amping up the party. If you’re headed to Cologne to see Gamescom in person, you can find our booth, participate in events, and win sweet swag. If you’re at home, watch our big reveals and celebrity guests from the comfort of your gaming chair. Either way, you’re invited to link up with ROG and experience Gamescom with us.

An overview of our new gear on August 19

The party begins on August 19 with our big press event where we’ll be revealing new gear. You can watch it on our Twitch and YouTube channels if you’re tuning into Gamescom from afar. This event is where we’ll show off the wide selection of new PC gaming hardware we have coming to you very, very soon.

We can’t tell you much about the big reveals just yet, but they’re right around the corner, so prepare your PC gaming battlestation for an overhaul. Keep an eye on our Instagram and YouTube Shorts for sneak peeks, too — there’s no telling what we might post up there!

An in-depth look at the ROG Xbox Ally on August 20

The first official day of the convention, we’ll be hosting a special event at our booth where we’ll show off our new ROG Xbox Ally in more detail than ever before. Head on over to ROG’s booth in Hall 8.1 at CET to watch live — we’ll be hosting on-stage talks and other activities all day, with the big Ally event starting at 3pm.

For the grand ROG Xbox Ally event, we’ll even have legendary actor Ned Luke of GTA V on stage to help show off the device in all its glory. And he won’t be alone — Ned’s bringing a friend to help ring in the next era of Ally gaming handhelds.

Check out the Gamescom 2025 ROG booth and grab your ROG Passport

All week long, we'll be hosting fun activities and showcasing the latest hardware. Come to our booth to get your hands on the ROG Xbox Ally and give it a whirl. Meet our famed mascot, OMNI. And grab your ROG Passport, which is your gateway to sweet ROG Gamescom swag.

Here’s how the ROG Passport works: pick it up at our booth and complete activities to earn stamps — playing games, posting on Instagram and tagging us, or visiting our friends at the Xbox booth. Three stamps win you a prize. (At least one stamp needs to be from the Xbox booth in Hall 7, so make sure to stop by the green team’s setup.)

Prizes are first-come, first-serve, so don’t dally — earn your ROG swag before it’s too late.

You can find the 2025 ROG Gamescom booth at Hall 8.1 at Fairground Cologne. Its operating hours are:

  • August 20 from 9am to 7pm
  • August 21-24 from 9am to 8pm

Access hours vary depending on your badge type. We’ll see you there!

Keep it tuned to ROG

If you want to stay in the loop on what ROG’s up to at Gamescom, be sure to follow our socials. You can connect with us on X, Facebook, Instagram, TikTok, Discord, YouTube, and Twitch to keep up with all our latest announcements.

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