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With four new world records already under Strix GTX 980's belt, the coming few weeks are about to get interesting.

ASUS' PC DIY channel has two new videos showcasing the Matrix Platinum graphics cards in both flavors: R9 290X and GTX 780 Ti. Check them both out inside!

If you're gearing up to add a new Matrix to your system, you can follow ITLabs unboxing video or our gallery inside to see more!

We've rounded up the first Matrix R9 290X and Matrix 780 Ti reviews from around the net. Find out what they had to say inside.

Lauren at TastyPC has videoed a massive graphics round up, featuring no less than seven ASUS and ROG graphics cards, with benchmarks to boot!

UK pro overclocking gurus, 8 Pack and Hivizman have taken a huge haul of OC world records with 2, 3 and 4-way R9 290X CrossFire, an Intel Core i7-4930K at 6,150MHz, Corsair Dominator Platinum C9 at 2,730+MHz - all plugged into a Rampage IV Black Edition.

EK Water Blocks is working on a new full-cover water block for the recently released ASUS R9 290X DirectCU II OC graphics card.

"The ASUS R9 290X DirectCU II is one of the best graphics cards I have ever tested in the PC Perspective labs. It takes a powerful GPU that was first released with a lot of concerns and irons them all out." Check out the links to both, very detailed PC Per reviews inside!

HardOCP has got its hands on the upcoming R9 290X DirectCU II and are already busy testing it! See their first thoughts and gallery of pictures on the HardOCP site.

TeamAU - Bob(nz), Fester, Dinos22, SniperOz, Moloko, and Youngpro - recently had an awesome benchmarking session becoming the kings of 3DMark!

While AMD's Radeon R9 290X reference cooler on recently released ASUS Radeon 290X graphics is certainly doing a decent job in keeping the GPU as well as the rest of the graphics cards components well cooled, we are quite sure that the R9 290X would look much better with the Koolance VID-AR290X, a full cover water block designed for the Radeon R9 290X graphics card.

EK Water Blocks have announced that the EK-FC R9-290X series water blocks are also compatible with reference design ASUS Radeon R9 290 graphics cards, in case you are looking to do some overclocking or simply wanted to change the reference cooler.

With a new Rampage IV Black Edition pushing the Intel Core i7 4970X to 6GHz and DDR3 to 2,666MHz, while packing four new R9 290X graphics cards in CrossFireX at 1,435MHz core, 1650MHz (6,600MHz effective) memory, Russian overclocker Smoke, smashed the 3DMark 11 Performance record by nearly 2,000 points to 41,531

After weeks of teasing, AMD's latest monster graphics card has hit retail shelves: the ASUS R9 290X. There's even a limited edition bundle with Battlefield 4 so when you upgrade, make sure you get this year's most anticipated FPS game included! For the full details hit the PR button inside.

At GPU 14 in Hawaii (we're so jealous!), AMD announced some of the specs of its latest high-end graphics card the R9 290X. It features 4GB of memory on a 512-bit bus with a total memory bandwidth of over 300GB/sec! It also features AMD's new TrueAudio DSP technology and has support for the latest DirectX 11.2. Pre-orders will go up in early October, so get in quick! As you'd expect, you can buy ASUS branded R9 290X when they launch soon. While at first these will follow the designs above, later on expect redesigned versions with improved cooling from an ASUS DirectCU II cooler and long-life, high-power hardware VRM replacements from ASUS Super Alloy technology.