May 16, 2013 Written by: MarshallR

Going Gold: ASUS Z87 Motherboard Design Story

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Article Tags: Product News

While we're dedicated to ROG and occasionally TUF news, we wanted to cover the more 'lifestyle', feature-driven ASUS motherboards this one time. ROG is, on the surface, all about performance, overclocking and gaming, we also endear an infatuation with the fantastic modding community who wield ROG kit with awesome effect.

In that mindset then, we feel it's worth our ROG fans taking note of the new ASUS motherboard styling: they've gone gold.

ASUS motherboards have worn the cool blue theme for several generations, and if you were PC DIYing all the way back to P55-era you'll remember them. It has become associated with ASUS' advanced design on everything from Deluxe and Premium ATX boards to tiny mini-ITX. However, the team felt it was time to freshen up. But how?

Z87 Deluxe



ASUS Design Team

As part of ASUS' philosophy of innovation (a chance to try out something utterly new), ASUS Design Team chose a color that would easily  differentiate it from other brands; the metallic gold heatsinks, slots and connectors are color-matched to give it a striking and uniform two-tone design, which will stand out against a typical black case in any new build.


System Build_2


Gearing Up

ASUS’ Design Team has combined advanced material and mechanical engineering, to give an outstanding visual effect. The new heatsinks have a gear-like shape, echoing the workings of the finest watches, while their larger surface areas offer the best heat dissipation.



The redesign aims to bring a powerful awareness to its heatsinks, which are typically treated as commodity parts by other brands. Multi-tiered shapes and fine threaded polishing imbue the new gold heatsinks with a deep luster, contributing to motherboards that are as visually stunning as they are designed to be stable, reliable, and loaded with unique features.

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Press Release

 ASUS Presents New Gold Color Theme for Upcoming Z87 Motherboards

Fresh look reflects ASUS dedication to the highest standards in quality, performance, reliability, and innovation


Taipei, Taiwan (16 May, 2013) — ASUS today announced a new look for its range of motherboards based on the Intel® Z87 chipset. Replacing the previous blue-accented color scheme, a unique gold application on custom-designed heatsinks serves to emphasize the ASUS philosophy of always providing the most innovative motherboards in every generation.


“ASUS-branded motherboards keep evolving and always offer the gold standard in quality, performance, and durability. The new gold color scheme symbolizes this and our insistence on delivering the highest degree of innovation and reliability. ASUS motherboards are fully-featured and offer an attractive visual style for great system building experiences”, said Jackie Hsu, Corporate Vice President and General Manager of Worldwide Sales, ASUS Open Platform Business Group. 


Elegant color choice makes component matching easier

For nearly a quarter of a century, ASUS has been leading in motherboard design and development while maintaining close ties to the global PC DIY community. Accommodating system builder needs, the gold treatment on new motherboards promotes great-looking PC interiors with a two-tone color palette that works well with the primarily black designs of PC cases.


Form and function with more efficient gear-shaped heatsinks

The gold-imbued heatsinks on new ASUS Z87 motherboards use forms inspired by the gears of handcrafted luxury timepieces. Multi-faceted and multi-tiered, the new heatsinks have bigger surface areas for better heat dissipation and improved cooling, and use fine-threaded polished metal that gives the gold theme a deep luster. As such, ASUS Z87 motherboards are as visually pleasing as they are industry-leading in stability, reliability, and exclusive features. 



ASUS Z87 motherboards will begin shipping worldwide mid-2013. Please contact your local ASUS representative for further information.



About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling and most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2012 was approximately US$14 billion.


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